Pushing it Forward

Unbound by societal restraints, those who make their mark illicitly are fueled by a fearless passion and boundless determination to inject their visual voice into the urban environment. And unlike street art that has too often become a tool for gentrification, unsanctioned markings are viewed by many as visual pollution. Yet, its sheer immediacy, freshness and spontaneity have attracted the attention of many of us “aesthetic investigators,” and is increasingly being used by brands as a cool marketing weapon.

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